Software Finder sets AI visibility webinar with Fractl’s Kelsey Libert

Software Finder will host a live webinar Aug. 27 featuring Fractl co-founder Kelsey Libert on how AI is reshaping search, organic traffic and brand discovery. The event will unpack new research showing half of marketers report traffic declines as consumers shift across Google, ChatGPT, YouTube, Reddit and other platforms.

Why it matters: - AI-powered search is changing where buyers find brands, and marketers are being pushed to defend visibility across more channels. - Fractl’s new research suggests organic traffic is under pressure, but traditional search still carries more trust than AI tools for product recommendations. - The webinar is aimed at helping marketers adjust strategy before discovery becomes even more fragmented.

What happened: - Software Finder will host a live webinar, How to Improve Your Brand's AI Visibility, on Thursday, Aug. 27, 2026, at 1 p.m. ET. - Kelsey Libert, co-founder of Fractl, will lead the 45-minute session and live Q&A. - The webinar will focus on Fractl’s proprietary research on AI’s effects on organic traffic, brand visibility and consumer trust. - Registration is available through the event page.

The details: - Fractl’s findings show 50% of marketers report declines in organic traffic since Google’s AI Overviews launched. - The research says 61% of marketers attribute those declines directly to AI-powered search experiences. - Google search results remain three times more trusted than AI tools for product recommendations. - Libert will share strategies for improving visibility across Google, ChatGPT, YouTube, Reddit and other emerging discovery platforms. - The webinar will cover how AI is reshaping search and consumer discovery, what builds authority across AI-powered and traditional search, and which visibility tactics are gaining or losing impact. - The session is designed for marketing leaders, communications professionals, SEO specialists, demand generation teams and software vendors.

Between the lines: - The research points to a search landscape that is becoming more fragmented, not one where AI has fully replaced traditional search. - Brands now face a wider challenge: building authority wherever audiences look for information, not only in Google results. - Software Finder is positioning the webinar as a practical guide for marketers who need evidence-based tactics, not theory. - Kelsey Libert said the rules of online visibility are changing faster than most brands realize, and the webinar will focus on practical actions marketers can take.

What's next: - The Aug. 27 webinar will test how marketers respond to the shift from a search-first model to a multi-platform discovery environment. - Fractl’s research may shape how brands measure visibility, organic traffic and trust across emerging AI channels. - Marketers attending the session will get a framework for monitoring and strengthening brand discoverability as AI search adoption grows.

The bottom line: - AI is not just changing search results; it is changing where and how brands get found.